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Auction software built around your business

White-Label Auction Software Built Around Your Business

A complete white-label auction platform with bidding, seller management, a full internal CRM, customized internal newsletters, payments, invoicing, reporting and operational automation built into one connected system.

White-Label Auctions Full Internal CRM Customized Internal Newsletters Payments & Invoicing Seller Portals Reporting & Automation
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Enterprise Grade Security
Scalable & Cloud Hosted
Built for Auction Professionals
yourauctioncompany.com
GM Great Midwest Auctions
Auctions Categories How It Works About Contact Register / Login
Heavy equipment auction marketplace
FEATURED AUCTION

Industrial Assets Auction

Live Bidding Now Open

Heavy equipment, machinery and industrial assets from trusted sellers.

View Current Auctions
CURRENT AUCTION Featured Lots
View all →
Caterpillar Excavator Current Bid $24,500
John Deere Loader Current Bid $18,750
Construction Equipment Live Bidding
Seller Portal ↗
MY CONSIGNMENTS

Inventory Overview

Live
12 Active
5 Pending
28 Sold
Item Status Bids
Caterpillar 349F Excavator
Active 14
John Deere 644K Loader
Pending 7
Komatsu Dozer
Sold 23
Admin Dashboard ↗
PLATFORM OVERVIEW

Auction Performance

Total Auctions 124
Active Bidders 1,842
Lots Listed 3,256
Total Sales $2.48M
Sales Overview 90 Days
Top Categories
Industrial 42% Equipment 29% Vehicles 16% Other 13%
Live Bid $4,850 Bid received successfully
Seller Portal Inventory Approved Ready for auction assignment

One platform built for multiple auction markets

◆ Government Surplus
▰ Industrial Assets
↗ Business Liquidations
+ Medical Equipment
◎ Specialty Marketplaces
Complete Auction Platform

Everything You Need. Built In.

AuctionCoder connects the entire auction workflow so your team can manage sellers, inventory, bidding, buyers, payments and fulfillment without stitching together multiple systems.

◫

White-Label Websites

Run auctions under your own company name, domain, branding, colors and customer experience.

⌂

Seller / Consignor Portal

Give sellers their own secure workflow for inventory submission, photos, approvals and results.

▦

Admin Dashboard

Control auctions, lots, users, sellers, invoices and operational workflows from a centralized dashboard.

⌁

Auction Management

Create events, build catalogs, manage bidding, closing rules, reserves and post-auction processing.

$

Invoices & Payments

Generate buyer invoices, track payments and support configurable settlement workflows.

✉

Email / SMS / Notifications

Automate bidder, buyer, seller and operational communication throughout the auction lifecycle.

⌘

Marketplace & Storefront

Present live auctions, searchable inventory and archived catalog records through your branded marketplace.

↗

Reporting & Custom Workflows

Build the processes your operation actually needs instead of forcing your business into generic software.

From Setup to Scale

How AuctionCoder Works

Start with your brand and workflows, then operate your entire auction business on one flexible platform.

01
◇

Configure Your Brand

Your domain, logo, colors, rules, fee structure and operating model.

02
▦

Launch Auctions

Build catalogs, upload inventory, publish lots and manage bidding.

03
◎

Manage Sellers & Buyers

Keep bidder, seller and consignor activity connected to every event.

04
↗

Grow Your Marketplace

Add markets, sellers, locations, staff and specialized workflows.

Multi-Brand Architecture

One Platform. Unlimited Brands.

Operate multiple auction brands, departments or specialized marketplaces while keeping each customer-facing experience distinct.

  • Independent domains and branding
  • Tenant-specific users and auction data
  • Custom fee and commission structures
  • Different workflows for different markets
  • Centralized platform administration
TS
Marketplace Example Meridian Public Asset Auctions Government • Healthcare • Education
→
GM
White-Label Example Apex Medical Asset Auctions Medical Equipment Auctions
→
NP
Illustrative Brand North Point Industrial Auctions Heavy Equipment • Industrial Assets
→
⌘ Custom Workflows

Adapt the platform to your operation.

⌂ Consignor Portal

Seller inventory and results in one place.

◎ Buyer Management

Accounts, registration and bidder activity.

▣ Inventory Capture

Mobile-friendly lot and photo workflows.

✓ Invoice & Pickup Desk

Move winners through fulfillment.

✦ Automation & Marketing

Keep buyers and sellers engaged.

Build Something Better

Build the platform your auction business actually needs.

See how AuctionCoder can be configured around your brand, workflow and market.

No generic template. Built around your operation.
Beyond Auction Software

Auction software, CRM and marketing in one platform.

AuctionCoder brings auction management, customer information, marketing and operational tools together in one connected platform.

01

Built-In Newsletter & Campaign System

Create and send branded auction campaigns directly from your platform. Promote auctions, featured inventory and important announcements without relying on disconnected marketing systems.

02

Full Internal CRM

Keep bidder, buyer, consignor and prospect information connected to your auction operation in one centralized customer management system.

03

Workflow Automation

Reduce repetitive administrative work with automated communications, status updates and operational workflows configured around your business.

04

White-Label by Design

Your domain, your branding and your customers. AuctionCoder stays behind the scenes while your auction company remains front and center.

05

Asset-to-Auction Management

Capture assets, review inventory, organize equipment and move property through the auction process while maintaining a connected operational history.

06

Connected Payments & Invoicing

Keep auction results, invoices, payment activity and fulfillment connected instead of managing critical information across separate systems.

No separate CRM. No separate newsletter platform. No disconnected customer database. Built around the way your auction business actually operates.
Timothy McDonald
Technology Leadership

Timothy McDonald

Lead Software Developer

Timothy brings more than 30 years of experience in the Houston technology community, specializing in IT hardware, computer systems and software.

At AuctionCoder, Timothy leads software development and platform technology with a focus on practical, reliable tools built for modern auction businesses.